Friday, 27 July 2012

The Magic Numbers “You Don’t know me”

Artist: The Magic Numbers
Track: “You Don’t’ know me”
Universal Music

Director: Cagoule (Lewis gourlay & Abby Warrilow)
Producer: Clare Kerr
Director of Photography: Pete Warrilow
2nd Camera: Alan Stockdale
Choreographer: Abby Warrilow
Fight Choreographer: Malcolm Shields
Editor: Lewis Gourlay
Make-up: Sarah Cairncross
Cast: Ross Cooper, Malcolm Shields, locals of “The Strathie”
Directors Rep: Debs Ramsey @ YI London

The brief for the video was to create a character with a twist, the title of the track being “you don’t know me” so the band wanted us to play on the idea that you don’t truly know anyone. A great credit is due to the principal performer Ross Cooper who fulfilled this role impeccably.

The location was the unlikely venue of an old man’s pub in Cagoule’s home neighbourhood of Leith. “The Strathie”, as you’d expect, is unaccustomed to the world of music video. The residents however warmly embraced the film crew and London based pop rockers The Magic Numbers, even agreeing to play cameo roles in the video.

Having shot our last music video on a frozen Scottish moor, we wanted to shoot a bit closer to home. In fact The Strathie is the closest pub to our office. We were thrilled to bring The Magic Numbers to our own backyard and they couldn’t have been more enthused, even playing an impromptu gig in the pub at the end of the shoot, to the delight of the locals.

Some notes from Universal

On Caetano Veloso's 70th Birthday we are releasing a tribute album similar to those done for Neil Young, Dylan, Lennon etc.
15 artists including Magic Numbers, Beck, Chrissie Hynde, Mutantes, Devendra Banhart etc. choose and recorded a track written by Caetano to be included on the CD.

The Magic Numbers track is from Caetano’s most acclaimed album –Transa, recorded in London 45 years ago. Caetano at the time felt alienated by his exile and  alienated by living in London and some of the albums lyrics reflect this:

The clip will be the only clip for the album, so will represent the album worldwide.

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